Managing Coronavirus Communications

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The impact of COVID-19 is moving at unprecedented speed. How can you keep up with the communication challenges?

For healthcare organizations, communicating externally with the community, as well as internally with staff and physicians, is a number one priority. Providing up-to-date information on a situation that is changing by the minute can alleviate the fears of many.

The Forum for Healthcare Strategists team is partnering with Jarrard Phillips Cate & Hancock and BroadcastMed to produce a series of webinars focused on COVID-19 communications in the new era of a pandemic. 

Never before has the role of the hospital marketing and communications executive been more vital. Together, we can explore strategies and best practices for:

• Keeping up with the latest developments and communicating through various scenarios
• Crafting messages for your team, patients and families, the media, and the public that build trust and reduce fear
• Building an effective crisis action plan to guide your response each step of the way
• Monitoring and adjusting your communication tactics in real time
• And more...

 

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