Are You Ready?
Is it Time to Embrace Video Content Marketing?
Video content marketing is fast growing, in high demand, and the most impactful form of marketing in the healthcare industry. Join us, as Peter Gailey, President and Co-Founder of BroadcastMed, presents Part 1 of our three part series. You will learn:
- What percentage of internet traffic is video?
- The value of one minute of video
- The use of video content marketing to meet strategic objectives
Why Do Your Peers Use Video Content Marketing?
When considering video content marketing, you must consider your organization’s strategic objectives. What actions are you trying to have your audience take? What are the overall goals of your campaigns? In Part 2 of our three part series, learn how hospitals, device manufacturers, and medical educational companies use video content marketing to:
- Fulfill their mission to educate and innovate
- Deepen referrer relationships
- Provide the best standard of care
How Do You Make Video Content Marketing Effective?
Taking the leap to include video content marketing in your strategic objectives is challenging. Are you ready, and if so where do you start? In the conclusion of our three part series, learn the following crucial steps to ensure video content marketing success:
- Identify your stakeholders
- Define common interest and synergies in your organization
- Assess video content resources
- Planning, Measuring, and Revision